The fleur de lys is particularly associated with the French monarchy and remains an enduring symbol of France. The three leaves represent the medieval social classes: those who worked, those who fought and those who prayed. In North America, the fleur de lys is often associated with areas first named or settled by the French. In the US, they tend to be along or near the Mississippi and Missouri rivers. Some of the places that have the fleur de lys in their flag or seal are the cities of St. Louis, Louisville, Detroit, New Orleans, and Baton Rouge and the states of Louisiana and Missouri. In Canada, the coat of arms for the provinces of Quebec and New Brunswick contain the fleur de lys. There are many French-speaking people in other Canadian provinces for whom the fleur de lys remains a symbol of their cultural identity.

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Since 1890, the Brochier Family has been working as silk manufacturers for now 5 generations. Their workshop is a qualitative reference of the French traditionnal know-how concerning the specific craft skills of silk thread. This silk-makers house which exists for 118 years has succeed in linking traditionnal skills and modern fashionned clothing.